What Is Digital Marketing? 5 Types Of Digital Marketing

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘the thing that marketing does’.”

Let’s get to know, what exactly digital marketing is.

What Is Digital Marketing?

In general, digital marketing is a way of advertising via different digital channels, for instance, social media, websites or apps, emails, etc. Digital marketing is considered as one of the effective methods of marketing that is based on the internet and digital platforms.

By using a digital marketing strategy, businesses and different brands attract their customers and offer them their services, products, or goods.

Through Google marketing insights, it has to be seen that, “48% of users search for their queries on different search engines, 33% further dig into relevant websites, while 26% of consumers use mobile apps for research.”

5 Types Of Digital Marketing

Let’s explore the 5 important types of digital marketing. Shall we?

• Web Development

In simple terms, web development is related to everything that is included in the curation of a website. Web development refers to coding or programming like Hypertext Markup Language (HTML), JavaScript, Cascading Style Sheets (CSS), PHP, and so on. While, feature-rich web development involves content management systems (CMS), social networks, and e-commerce websites.

Web developers have to do front-end and back-end coding stuff with the contribution of web developers to make their site user-friendly attractive web designing so that their website can get more eyeballs and eventually help them to grow their businesses.

• SEO

SEO stands for search engine optimization and enables web pages to appear in organic search results. In other words, SEO means creating high-quality content and optimizing it in a way that it can rank on search engines like Google. It helps websites to get traffic and helps them to reach their target audience.

Instead of direct or paid traffic, SEO focuses on targeting unpaid traffic. No doubt that it is the major component and essence of digital marketing. With well-planned SEO strategies, brands or companies can boost up their businesses from online searches.

• Social Media

Social media is no longer used for only entertainment or educational purposes but also has become a great tool for marketing. Marketing via social media platforms like Facebook, LinkedIn, Instagram, Twitter is one of the best methods of digital marketing.

Most of the brands make a strong online presence on social media by using storytelling techniques and offering their products or services online. They run different campaigns or ads on social media to increase their brand visibility which helps them to generate more leads.

• Content Writing

As there is a famous saying ‘Content is King’. Through content writing or other types of content, businesses hire people who can curate content, for instance, blogs/articles, social media posts, emails, podcasts, video scripts, and much more to create brand awareness.

They share valuable content or give solutions to particular problems by keeping in mind their buyers’ personas. In return, their target audience starts relying on them and showing interest in buying their products.

• Graphic Designing

Let’s get real. We all comprehend the visual content better than the written content. Unlike content writing, graphic designing is about creating visual content to send a particular message to the audience.

By considering the logic behind displaying elements and applying different tactics, graphic designers craft content that focuses on the user’s certain needs or pain points.

Final Thoughts

There are several other types of digital marketing too. Up there, we’ve only explained the most important types of digital marketing. Undeniably, digital marketing is much more effective than traditional marketing and has a more bright future.

Hope you find this article useful by DigitalTraining!