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3 Types of SEO You Need To Know
Mostly, people think that SEO (Search Engine Optimization) is all about the keywords’ game; you have to add relevant keywords to your context and Google would consider ranking it.
No! SEO isn’t all about playing with keywords. To tell you the truth, keyword research is only one factor in SEO ranking.
Types of SEO
To understand SEO in a better way and to boost your site traffic, you need to know about three main types of SEO.
- On-page SEO
- Off-Page SEO
- Technical SEO
Ready to know about the three main types of SEO? Read on.
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On-Page SEO
Content on your website i.e. blogs/ articles, web copy, internal links, images alt-tags, etc. are included in on-page SEO. In simple words, everything that users see on your site is related to on-page SEO.
No doubt that keyword research is the most important factor of on-page SEO. Make sure to do proper keyword research while keeping in mind the user intent. Always prefer to target long-tail keywords and low-competition keywords to rank higher.
Insert your main keyword especially in your title, at least once in a meta-description, URL, first paragraph or in first 100 words, sub-headings, and in conclusion to get a better reach.
To make your on-page SEO effective, publish high-quality content and helpful content. Put yourself in readers’ shoes and find out their pain points or problems. Make your content helpful and reader-friendly for your audience and provide a solution to their particular problem.
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Off-Page SEO
The major component of off-page SEO is backlinks. Generally, the off-page SEO of your site tells search engines about your site authority in your field.
In the backlinking process, you publish top-quality content, on high-domain authoritative websites, with a link back to your site. Which in return increases your brand visibility and gets you more traffic. To increase your off-page SEO focus on building strong backlinks from authoritative sites of your industry.
Off-page SEO strategy mainly focuses on:
- Guest Posting
- Local Listings or Branding (Google My Business)
- Social Bookmarking
- Profile Link
- Forum Posting
- Image Sharing
Off-page SEO strengthens your relationship with other relevant sites of your niche which helps you to rank in Google and other search engines.
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Technical SEO
Build your site fully functional and resolve all of the technical issues. Make it crawlable for search engines especially for Google.
Generally, technical SEO mainly includes:
- Site Speed
- Indexation
- Site architecture
- XML Site Map
- Crawling
- Mobile-friendliness
According to one of the research, “More than 50% people use the internet from their smartphones.” Recently Google also declared that it prefers to crawl through mobile-friendly sites.
Final Words
In conclusion, it is worth mentioning that, you need to create a good optimization plan for your SEO ranking and improve your on-page SEO, off-page SEO, and technical SEO. Up there, we’ve briefly explained the three types of SEO. To learn SEO in-depth and become an expert in this field, enroll yourself in SEO courses at DigitalTraining.
After completing this course, you can offer your services to website owners and others. Eventually, you will be able to earn a decent amount of money as well.